Digital Marketing Strategy Lead

Who are we?
Business Class is one of the leading luxury travel companies and a top-rated partner of Kayak and Skyscanner. As a US-based online travel provider with offices in Florida, Riga, Kyiv, and Chisinau, we specialize in delivering premium travel experiences to our customers. Our travel specialists work closely with major airlines to offer exclusive discounts on first- and business-class flights, redefining the standard in luxury travel.

Role Overview:
We are looking for a results-oriented Digital Marketing Strategy Lead to drive and optimize our digital marketing strategies across multiple channels. In this key role, you will leverage your digital expertise, data-driven mindset, and leadership abilities to elevate our brand presence, engage our luxury-focused audience, and contribute to Business Class's growth.

Key Responsibilities:

1. Develop and Execute Marketing Strategy:

• Design and implement effective digital marketing strategies tailored to luxury travel audiences.
• Conduct market research to understand target demographics and develop strategies to increase engagement and reach.
• Oversee a multichannel approach that combines social media, SEO, paid ads, content marketing, and referral programs to achieve marketing objectives.

2. Drive Campaign Performance and Adaptability:

• Execute digital marketing plans across platforms with flexibility to adjust based on performance data.
• Track and analyze key performance metrics, optimizing campaigns to improve ROI and achieve company targets.
• Leverage tools like Google Analytics and SEO software to refine strategies and enhance campaign impact.

3.Team Development and Leadership (nice to have):

• Support the hiring, training, and development of a high-performing marketing team as needed.
• Foster a collaborative, results-oriented culture and provide guidance on marketing best practices.
• Delegate tasks effectively and promote a positive, motivated team environment.

4. Leverage Data-Driven Insights:

• Use data to evaluate campaign effectiveness, adjust strategies, and ensure goals are met.
• Analyze campaign performance and implement insights to drive business growth.
• Apply problem-solving skills to identify opportunities and enhance digital marketing processes.

5.Stay Informed on Industry Trends:

• Monitor industry trends and competitor activities relevant to Business Class’s luxury travel niche.
• Integrate emerging trends and insights into marketing strategies to keep our brand at the forefront of the industry.

6. Build Cross-Functional Relationships:

• Collaborate with cross-functional teams (e.g., Product, Sales, DevOps) to align on objectives and integrate marketing efforts.
• Communicate effectively with all stakeholders, presenting ideas and updates in a clear and engaging manner.

7. Champion Creativity and Innovation:

• Develop innovative and engaging marketing ideas that resonate with our luxury-oriented audience.
• Experiment with creative approaches and adjust quickly to industry shifts and new digital tools.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; advanced certifications (e.g., Google Ads, HubSpot) are a plus.
• 5+ years of experience in digital marketing with demonstrated success in strategy and growth.
• 2-3 years of experience in a leadership or team development role.
• Proficiency in digital marketing channels, including social media, SEO, paid advertising, and content marketing.
• Strong analytical skills, with experience using tools such as Google Analytics and SEMrush.
• Exceptional written and verbal communication skills in English
• Proven ability to make data-informed decisions and adapt strategies to meet changing demands.

Why join Business Class?
At Business Class, you’ll have the opportunity to lead digital marketing strategies in a company that values innovation and excellence. If you’re passionate about luxury travel, digital marketing, and driving impactful growth, we encourage you to apply and join our journey to redefine the luxury travel experience.

Apply Now! We look forward to learning how you can contribute to Business Class’s growth and success.