Western Europe Director – Purcari Wineries Group

Purcari Wineries is a renowned and dynamic player in the global wine industry, with a rich history dating back to 1827. We are committed to producing exceptional wines that reflect the unique terroir of our vineyards. As a publicly listed company (PLC), we value innovation, sustainability, excellence and integrity in all aspects of our business.

Purcari Wineries is seeking forward an experienced Regional Director to develop the business in Western Europe, with a specific focus on the UK.

The successful candidate will be responsible for developing the international trade, develop new export markets, at the same time ensuring compliance with the regions` laws.

Candidate:
The ideal candidate would have:

• 10+ Sales experience in FMCG or beverages.
• Established network in wine distribution and ideally with major retailers.
• Knowledge of the on and off-trade landscape in the UK and WE as a whole.
• Ability to work with local distributors and, through high level customer service, increase their focus and the execution in the market.
• Ease of working across countries and cultures.
• Strong planning and analytical skills
• Strong knowledge in foreign trade and market trends
• Good negotiation and excellent communication skills
• Ability and wish to travel abroad for participation in international expositions and meeting the partners.
• Optimistic and success-oriented mindset
• High proactivity and team collaboration

Key Responsibilities:

• Lead all operations of the Purcari Wineries Group in Western Europe, with a specific focus on the UK market.
• Develop the strategy and implementation plan for the existing brands and potential new entries in the given territory.
• Expand the base of importers in all focus markets while managing and building on the relationship with key local importers and customers.
• Support the local partners to enhance the execution (distribution, visibility at the POS, pricing) in both on-trade and off-trade of the current portfolio of brands.
• Identify key market trends, from portfolio to pricing and RTM, and propose actions to respond to those trends.
• Provide guidance for the development and execution of ATL and BTL communication.

If you have a passion for international trade and are oriented to succeed, we want to hear about you!
To apply, please submit your resume at hr@purcari.wine.